{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"59: Emma Paajanen: Marketing a technical product to a technical audience","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/53db75be\"></iframe>","width":"100%","height":180,"duration":2764,"description":"Our guest today is Emma Paajanen. She’s inventing new and powerful ways to engage with customers as VP of Marketing at Aiven, an open source data startup turned Unicorn, headquartered in Helsinki with hubs all over the world like Berlin, Boston, Paris, Toronto, some employees even work in a mountainside van.","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}