{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Conscious Capitalists","title":"How Regenerative Farming Is The Future with Ben Mand of Guayaki","html":"","width":"100%","height":180,"duration":3789,"description":"In this episode of The Conscious Capitalists, Timothy Henry and Raj Sisodia explore the transformative power of regenerative business with Ben Mand, CEO of Guayaki - best known for Yerba Mate. Drawing on his leadership experience at Guayaki, Harmless Harvest, and other mission-driven companies, Ben unpacks the shift from sustainability to regeneration, emphasizing how businesses can actively heal the planet while thriving. From the critical importance of soil health and biodiversity to revolutionizing supply chains with resilient, smart agricultural practices, this conversation dives deep into the potential of regenerative agriculture to create a net-positive impact. Packed with actionable insights, this episode is a must-listen for anyone passionate about redefining business as a force for good.**If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience.Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts.For transcripts and show notes, please go to: https://www.theconsciouscapitalists.comThis show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.Thank you for your support!- Timothy & RajTime Stamps00:00 Introduction to the Conscious Capitalists00:35 Meet Ben Mand: CEO of Guayaquil Yerba Mate02:29 Understanding Yerba Mate04:07 Ben's Journey to Regenerative Business06:43 Challenges and Principles of Regenerative Practices17:08 The Importance of Soil Health20:34 Shifting Mindsets in Agriculture29:56 Consumer Awareness and Market Signals30:58 Bridging the Gap Between Intentions and Actions32:29 The Role of Retailers in Promoting Sustainable Choices34:16 Governance and Accountability in Business34:53...","thumbnail_url":"https://img.transistorcdn.com/b_GDVKezGjdpesU-7Xe8Xw8YXhPGy_TRl7o7877GmVo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84N2Rm/YmY2Nzk0NGMyMzUx/OTYxOWQ5NGU4YTNl/ZDZiNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}