{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 168: Shifting Your Mindset To See Yourself And Your Small Business Differently","html":"","width":"100%","height":180,"duration":1816,"description":"\nBoth as humans and as business owners, we tell ourselves stories.\nI might tell myself that no one will pay what I need to charge for my work.\nYou might tell yourself that you can’t hire anyone who will do the work the way you want it to be done.\nSomeone else might tell themselves that they don’t have enough experience to be taken seriously, that hard work equals results, or that they can do it all themselves.\nThese stories aren’t necessarily good or bad–but they do frame the way we see our opportunities and challenges. These stories influence our plans and calculations. They impact our relationships with others and the relationship we have with ourselves.\nThe more I’ve learned about business, the more I’ve learned that these stories play a huge role in how likely our businesses are to succeed or stagnate.\nThe stories we tell ourselves as entrepreneurs make up our mindsets.\nAnother way to look at it is that these stories create a pattern of expectations and beliefs. Every action you take and every decision you make is filtered through these expectations and beliefs.\nYour expectations and beliefs can keep your business stuck—even when it feels like you’re doing everything right. Your mindset can reinforce assumptions and prevent you from seeing opportunities to innovate. Your mindset can even create problems where there were none before.\nYou might build a new product, streamline your business model, employ a new marketing strategy, or even pivot your business entirely–but if your fundamental beliefs and expectations about your business are off, you’ll remain stuck.\nLast week, I realized an old mindset that I need to work to rewrite and redefine.\nIt’s a story about not being popular–an old, ingrained expectation that who I am, what I create, and what I value isn’t something people actually want.\nAnd when I say this is an old story, I don’t mean “as old as my business” old. I mean it’s almost as old as I am.\nI can see how this mindset has repeatedly caused me to...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}