{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We Live It | LiveAg's Livestock Marketing Podcast","title":"Leading with Purpose in the Livestock Industry: BioZyme CEO Lisa Norton","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/544da039\"></iframe>","width":"100%","height":180,"duration":1294,"description":"What does it take to lead with purpose in the livestock industry?\nBioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.\nIn this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.\nThis conversation highlights:\n • Leadership in the livestock industry\n • Building strong teams and company culture\n • The importance of fermentation and nutrition science\n • Value-added marketing opportunities for producers\n • The future of data-driven cattle marketing\nAt the end of the day, good cattle start with good management, strong partnerships, and the right people behind them.\nSubscribe for more conversations with leaders who truly live it.\nThe We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more here. \n00:00 Highlight Clip\n01:03 Show Intro\n01:18 Welcome & Lisa Norton Introduction\n03:05 BioZyme Company Overview\n05:40 Leadership & Company Growth\n08:15 Hiring the Right People in Agriculture\n10:02 Company Culture & Team Building\n11:35 Lisa Norton’s Career Journey\n15:45 Innovation & Fermentation Technology\n19:29 The Future of Livestock Industry\n21:50 Leadership Philosophy...","thumbnail_url":"https://img.transistorcdn.com/SsNLQLqn7ePgfHzuUJzXQtMtFUBesC-szTPaDkxMq9k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yODFk/YzU4YmMzNjgyMjEy/OTQ1YjFlODk0NTY1/N2Q4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}