{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Breaking Precedent","title":"Breaking the Feed: Kass and Mike Lazerow on Building, Selling, and Betting Together","html":"","width":"100%","height":180,"duration":3718,"description":"\nHow do you keep going when your biggest success comes with losing almost everything along the way?\n\nOn Breaking Precedent, Kass and Mike Lazerow discuss their book Shoveling Shit: A Love Story and what happens when entrepreneurship and marriage collide, especially while raising three kids. They recount their early entrepreneurial roots, meeting in the mid-’90s internet era, and building Golf.com. They sold it to Chipshot during their honeymoon period, lost access to everything when Chipshot ran out of money, then rebuilt and ultimately sold Golf.com to Time Warner amid Tiger Woods’ rise.\n\nThey describe starting Buddy Media in 2007 while juggling a newborn, scaling it, and selling to Salesforce for $745M, yet feeling strained, unhealthy, and disconnected afterward. Now investors, they outline their “Go Gauge” framework for evaluating ideas, argue there’s no perfect time to start, push back on bias against married co-founders, and emphasize embracing the “shoveling” reality while using AI to stay competitive.\n\nKey Insights\nEntrepreneurship is less about avoiding failure and more about learning to keep moving when things fall apart.\nThe hardest parts of building a company often happen in the messy middle, when uncertainty, sacrifice, and setbacks become part of the journey.\nSuccess can look very different behind the scenes, especially when professional achievements come with personal and family costs.\nComplementary strengths between partners can become a powerful advantage when building a company together.\nSetbacks can become turning points when entrepreneurs keep working through the problem instead of staying focused on what went wrong.\nThere may never be a “right” time to take the leap.\nTimestamps\n00:00 Welcome \n02:49 On the Entrepreneurial Journey\n07:24 Early Hustles And Roots\n10:45 Mike Learns Freedom\n13:17 Meeting In Web One\n18:17 Golf Dot Com Crash\n22:24 Shoveling And Lucky Breaks\n26:03 Buddy Media Sacrifices\n27:53 Credit And Co Founder Balance\n31:42 Exit...","thumbnail_url":"https://img.transistorcdn.com/ZnB7esk3hxfFIoNnysnaXcdcNStXN6Vgj5GFpWxsycY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZTZl/N2FhYTdlYjFlYjNj/MjZjZjU3MGMxYWM0/YWVlZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}