{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Beyond the CMS - A Content Management Podcast","title":"Beyond The CMS #41 - Chris Bryce (Dotfusion) with Mike Vertal (Crafter CMS)","html":"","width":"100%","height":180,"duration":1938,"description":"In Episode 41 of Beyond the CMS, host Chris Bryce, Partner at Dotfusion, is joined by Mike Vertal, CEO of Crafter CMS. Crafter is an enterprise-grade headless content platform running major digital properties for brands like eBay, Papa John's, and Marriott. Before building Crafter, Mike co-founded a digital agency similar to Dotfusion, grew it to serve large enterprises, and sold it to Capgemini — giving him a rare, dual perspective on both the agency side and the CMS product side of the industry.\n\nThe conversation starts with what makes Crafter architecturally different from every other headless CMS: it stores all content in Git instead of a database. From there, Mike walks through exactly why that decision matters now that AI has entered the picture, and how it shapes the way authors, developers, and site visitors all experience a digital property. He also introduces Crafter Q, a brand-new standalone product that puts a custom, brand-controlled AI conversational agent on any website, regardless of the CMS powering it.\n\nThe discussion goes well beyond product features and into the broader strategic questions every digital team is wrestling with right now: How do you prepare your CMS for AI? Where does your content live versus where should it live? And as browsing gives way to searching, and searching gives way to conversing, what does that mean for the websites you're building today?\n\nKey topics include:\n• Git as a Content Repository: Why building around Git instead of a database removes environment-syncing headaches, improves security and scalability, and turns out to be naturally AI-friendly.\n• Headless vs. Decoupled: The important distinction between decoupling the front-end presentation from the back-end versus decoupling the authoring system from the delivery system entirely.\n• Headless Plus: The extra capabilities Crafter layers on top of a basic content API: embedded search, server-side scripting, and a full WYSIWYG authoring experience.\n• AI for Content...","thumbnail_url":"https://img.transistorcdn.com/FO-MfURcPdfZAybU3p1Sq0_mV2DxhS0owOU508deeIY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjcx/M2I0M2FjODk0Yjg4/ODdjZDJkMDM1NWE3/ZGE0ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}