{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Strategy for CPA's","title":"048 How Applying Behavioral Economics Can Benefit Your Business, with Melina Palmer of Brainy Business Podcast","html":"","width":"100%","height":180,"duration":3261,"description":"Todays’ guest is Melina Palmer. Melina helps companies of all sizes to incorporate Behavioral Economics into their businesses to make them more brain-friendly, and increase conversions and ROI.\nMelina hosts the Brainy Business Podcast where she serves up brain-friendly concepts every week. \nIn this episode, we talk not just about Behavioral Economics, but how to apply these important concepts in your business.\nYou will rethink how you package your offerings, and how you talk about your prices that makes people more likely to buy from you, and buy more of the things you know they need from you.\nYou’ll also consider shifting all the crap that you say to yourself because we will talk about how your brain goes and creates what it believes to be true.\nI could talk all day to Melina about all this stuff, especially how to use scientific research and apply it to make subtle shifts in our businesses and the way that we do things that can have an outsize impact. \nMy own takeaway is to make sure that my own clients are using anchoring and framing correctly in their own businesses.\nLadies, what were your key takeaways in this episode? Come share in the She Thinks Big Facebook group. I’d love to hear from you.\n\nMelina’s Big Ask: \nMelina is looking to connect with someone from high levels in HR and Marketing inside large organizations like Target and Costco for speaking engagements and corporate trainings, for their teams to understand Behavioral Economics.\n \nMelina’s Vision:\nFor her name and Brainy Business to be synonymous with Behavioral Economics across the globe, to be Suze Orman of Behavioral Economics.\n\nBrainy Business Episodes Mentioned:\n Truth about Pricing #5\n What is value #8\n Loss Aversion #9\n Anchoring #11\n Relativity #12\n Mindset #13\n Scarcity #14\n Framing #16\n Overwhelmed brain #32\n Incentives #36\n Costco #47\n\nGet in touch with Melina:\nWebsite: www.thebrainybusiness.com\nPodcast: Listen to the Podcast\nYoutube: Check out my speaker reel!\n\nWork with Geraldine:...","thumbnail_url":"https://img.transistorcdn.com/AZFvbY29RNsC20PTchqbqXsFoNMjM1040wmYivreg-g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmE1/ODU2OWRkNzA4ZDQ2/ODg2YmEwYjYzNmEw/NjkzNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}