{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Winning Through Events And Community: How This Brands Gets It Right #196","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/54bbc3ba\"></iframe>","width":"100%","height":180,"duration":874,"description":"Tom Worcester is the Founder of Lunchbox Packs, a bag brand for festival goers. And after losing big bucks on Facebook Ads, he shifted his approach to a community-driven, in person model. Today, they have tens of thousands of members in their community and their supporters have become their most valuable salespeople. Here's how.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}