{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growthitect","title":"Marketing For Busy Architects (with Mark Zweig)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/54dac71b\"></iframe>","width":"100%","height":180,"duration":2767,"description":"#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”\n\nMark shares why time is never the real issue, why most architects confuse marketing with selling, and how small, consistent actions build a pipeline that reduces pressure on the sales process. We talk about specialization, consistency, building your list, and the simple activities that add up to demand, better fees, and more freedom to choose your clients.\n\nMark also shares lessons from growing one of his first firms 30% annually for 13 straight years, what architects can learn from being on the client side, and why knowing-liking-trusting always beats “design talk.”\n\nLearn more about Zweig Group: zweiggroup.com\nCheck out Mark’s podcast: https://www.bigtalkaboutsmallbusiness.com/\nConnect with Mark on LinkedIn: https://www.linkedin.com/in/mark-zweig-76529219a/\nWork with Tyler: Send the word “Grow” to hello@growthitect.com \n\n⸻\n\nWhat You’ll Learn:\n\n\n(01:05) Why confusing marketing with selling keeps architects stuck\n(02:09) The real goal of marketing: clients who already want to work with you\n(03:12) Why there’s no silver bullet, just discipline and consistency\n(04:37) Mark’s background: from MBA to consulting to founding Zweig Group\n(07:54) Building a firm by practicing what you teach (and 30% growth, 13 years running)\n(12:42) Why architects feel unprepared for marketing (and the education gap)\n(14:25) The “Howard Roark complex” and the myth of the starchitect path\n(16:10) Why discipline beats inspiration (and how Mark has published weekly for 37 years)\n(18:25) The #1 mistake architects make with content: writing to other architects, not clients\n(20:21) How jargon alienates selection committees and what to do instead\n(22:31) Step one: schedule marketing on your calendar\n(22:42) Step two: pick your activities (writing, podcasting, video, list-building) and repurpose them\n(24:39) Why...","thumbnail_url":"https://img.transistorcdn.com/vrZEnTJgTYyr60E_GIoOUN4YACnIsY99JE3mBLzC2tI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YzU4/NzNkNGJjOGFiYTZh/YTVlOGJmNDVmYjVl/ZGQ4Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}