{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Content, Briefly","title":"Apollo.io: Robyn Showers on content differentiation","html":"","width":"100%","height":180,"duration":2260,"description":"In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.\n\nThis episode is brought to you by our friends at Minuttia (https://minuttia.com).\n\n************************\n\nTimestamps:\n\n00:00 Intro\n03:03 Who is Robyn Showers?\n03:35 Robyn’s background.\n06:25 What is Apollo.io?\n08:39 Writing approach at Apollo.io.\n10:37 Apollo.io’s content program.\n13:53 The story behind the Outbound Sales book.\n19:01 The process for writing and publishing the book. \n22:33 What is Appolo Magazine?\n26:10 Managing the content program for an established company.\n31:48 How are the industry changes affecting Apollo’s content strategy?\n36:28 Learn more about Robyn and Apollo.io and get in touch.\n37:19 Outro\n\n************************\n\nUseful Links:\n\nRobyn on LinkedIn: https://www.linkedin.com/in/robynshowers/\nhttps://www.apollo.io/academy/guides/pipeline-generation\nhttps://www.amazon.com/dp/B0DHJ7VWJ9\n\n************************\n\nStay Tuned:\n\n► Website: https://www.superpath.co/\n► YouTube: https://www.youtube.com/@superpath\n► LinkedIn: https://www.linkedin.com/company/superpath/\n► Twitter: https://twitter.com/superpathco\n\n************************\n\nDon’t forget to leave us a five-star review and subscribe to our YouTube channel.","thumbnail_url":"https://img.transistorcdn.com/S2F9Mv_jrA9VX3FIeX0gQ9Am3jmpefrmZtO1dBdUKik/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4NjMyLzE2NzU5/Nzk5OTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}