{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Good Builder Podcast","title":"The Daily Dose #336 | Everyone Loves Floor Heating. Almost Nobody Quotes It With Rick Florence","html":"","width":"100%","height":180,"duration":4805,"description":"Floor heating might be the most loved feature in a home that almost nobody asks for — and once the floors are down, it's too late.\nThis week Az sits down with Rick Florence, managing director and owner of Coldbuster Floor Heating, a business that's been in the Australian market for over 25 years. Rick reckons only a tiny fraction of people building or renovating ever see a floor heating quote before the floors go in — and he's built his whole business around fixing that gap.\nIn this episode:\nThe four misconceptions that stop clients considering floor heating — and why \"it's a luxury, it must be expensive\" no longer holds up\nWhy Rick says you should never ask a client if they want floor heating — quote first, present second\nElectric vs hydronic: Rick's case for why electric wins on cost, running costs, and maintenance\nHow floor heating slots into a build program without disrupting a single trade\nThe value-add argument: why Rick calls floor heating an investment, not a cost\nQuoting for developers and multi-res — three ways to structure it\nWhat to do when it is too late: rug heaters, radiant heaters, heated towel rails and mirror demisters\nRick's answer to our signature question: what makes a good builder?\nWhether you're a volume builder, a custom builder or a reno specialist, this one's about a simple habit — send the plans, get the free quote, let the client decide — that costs nothing and could set your builds apart.\nAll Coldbuster links, socials and contact details below. Like, subscribe, and share it with a builder who should hear it.\nConnect with Coldbuster Floor Heating:\nWebsite: https://www.coldbuster.com.au\nGet a Free Quote: https://www.coldbuster.com.au/get-a-free-quote/\nTradie Registration (trade discounts & installer program): https://www.coldbuster.com.au/trade-registration/\nRunning Cost Calculator: https://www.coldbuster.com.au/cost-of-running-underfloor-heating/\nPhone: 1800 85 75 65\nEmail: sales@coldbuster.com.au\nAddress: Unit 10, 14 Rodborough Road,...","thumbnail_url":"https://img.transistorcdn.com/kfWyLokmOh8IknRiu8hFWliTL287_yQe0yBgRNp7WJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZmE4/MDdmMWNmOWU1Yjc4/ZGU2OTIxYTcwOTk0/OTk3YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}