{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call","html":"","width":"100%","height":180,"duration":1812,"description":"On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.\nWe dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.\nWe talk about:\nWhy grit isn’t enough – and what you need instead\nThe three types of readiness: business, financial, and mental\nWhy coasting into retirement could cost you millions\nHow selling your business could unlock a new kind of impact\nWhat happens when your identity is tied too tightly to your business\nJustin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.\nLinks & Resources:\nJustin Goodbread: Relentless Value Coaching\nWendy Brookhouse: Black Star Wealth\nWhat would your life after business look like? Let's talk about it.","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}