{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard","html":"","width":"100%","height":180,"duration":3953,"description":"On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.\nTop Takeaways:\n🗞️ A PR retainer can beat paid UA for a mass-market app\nA $3–5K monthly retainer produced months with half a million downloads and four years of growth with zero Meta or Google spend.\n🤝 Affiliate deals are the revenue stream most subscription apps still ignore\nBrands pay commission only on sales, so the pitch to Nike-sized partners is low-risk for them and the deals are reached directly, not invented.\n📏 Pick the metric that is the user's outcome and A/B test every feature against it\nA walking app that refuses to track time in app and measures steps instead shipped a feature that lifted steps 10% by locking social media behind a step goal.\n🌍 A growth playbook that works in one country can fail completely in the next\nThe PR strategy that pulled 300,000 downloads from a single French TV segment produced nothing in the US, where nobody knew the founder or the app.\n⭐ A celebrity works harder as a shareholder than as a spokesperson \nAn ambassador-plus-investor deal changed hiring, press replies, CAC and retention at once, though the impact can be difficult to precisely quantify.\n⏱️ At scale, app review times are a growth constraint, not an inconvenience\nThe more parallel A/B tests you run, the more a 24-hour (or five-day) release cycle caps how fast you can learn.\n\nAbout Yves Benchimol:\n🚶 Founder of WeWard, a free mobile app backed by Venus Williams designed to make walking a more rewarding part of people's lives. WeWard’s mission is simple: to get more people walking the world over.\n👋 LinkedIn\n\n🚀WeWard \n🖥️ WeWard Careers\n\n💬WeWard on X\n\nFollow us on X: \nDavid Barnard - @drbarnard\nJacob Eiting - @jeiting\nRevenueCat - @RevenueCat\nSubClub - @SubClubHQ\n\nEpisode Highlights:\n[00:00] Meet Yves Benchimol of WeWard\n[01:36] Why Yves left B2B retail analytics\n[05:04] Shutting down a business to start...","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}