{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Eventapalooza Podcast","title":"Oversaturated: Capturing Content Nobody Watches","html":"","width":"100%","height":180,"duration":857,"description":"Your festival footage is either paying for next year's event or sitting on a hard drive nobody opens again.\nMichelle DiBernardo is executive director and president of the Syracuse International Film Festival, now in its 23rd year, and founder of DiBernardo Productions. She has worked in entertainment for 32 years across fashion shows, film festivals, celebrity press, and production management, and joins host Tim Arthur to talk about what it actually takes to run a festival, why so much event content never gets seen, and how attendee-generated video turns a single festival weekend into year-round marketing.\n\nWhat You'll Learn\nEvent chaos is the baseline, not the exception: Every event hits its \"fires\" close to launch, and the job is managing emergencies, not preventing them.\nUnused footage is a sunk cost: Volunteer-run and nonprofit events often sit on raw footage for a year or more, by which point it has lost its promotional value.\nContent is oversaturated, not undervalued: Photography and videography pricing and audience attention have both been reshaped by social media, so quantity of content no longer guarantees reach.\nAttention spans now cap at seconds, not minutes: Some platforms hold viewers for 30 seconds, others for three minutes, and festival content has to be cut for that reality.\nFestival content works best as moments, not full recordings: Opening remarks, closing remarks, Q&As, red carpet interviews, and networking footage carry more promotional value than raw session recordings.\nA story without a finish is wasted access: A crew that shoots hours of footage for a planned segment that never airs has cost the festival time and access with nothing to show for it.\nAttendee testimonials double as promotion: Asking attendees what their favorite moment was produces content that markets the festival and the film simultaneously.\nTagging is a two-way obligation: Festivals and attendees both need to tag each other's content for social reach to actually compound....","thumbnail_url":"https://img.transistorcdn.com/LV8XNOcV7CCYB6z6KUcoCMznPn1-EfoPoaAfm_UD1kI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNGNm/M2IzMDM0NDQwZGY3/ZjZhMjQxNWVkZTEx/NzAwOC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}