{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Chemical Show: Leadership Conversations on Strategy, Supply Chain, Innovation, Talent and Trends","title":"Powerful Business Storytelling: 5 Tactics to Make Your Case [Refreshed Episode!]","html":"","width":"100%","height":180,"duration":1074,"description":"\n\"If you want your target audience to remember your message the next day, tell a story. \"\nAs you're heading to industry events over the next couple week's: NYSCC Suppliers' Day, American Coatings Show, NPE The Plastics Show, consider the power of storytelling.\nExploring the essential elements of business storytelling, host Victoria Meyer demonstrates that it's about more than recounting events—it's about strategically crafting and managing the narrative to connect emotionally with the audience and achieve desired business outcomes. \nThis week on The Chemical Show, Victoria details two main types of stories companies need to master: the brand story and the results story. Each plays a vital role in business development and strategy execution. This week’s discussion is supported by compelling examples, including a memorable story from a CPChem executive, illustrating how effective storytelling can convey complex information and enhance stakeholder engagement.\nTake Action:  Share Your Best Business Storytelling Example Here (link to SpeakPipe)\n\nTopics discussed in this week’s episode:\nThe case for storytelling in business\nWhy owning the narrative is critical\nInsights from Harvard Business School\n5 tips for compelling business stories\nCase study on the power of the right story\n\n***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.\n***Like what you hear? Leave a rating and review.\n***Want more insights? Sign up for our email list at https://www.thechemicalshow.com \nWondering how we produce our podcast?\n\nWe use Transistor to publish our podcast. Check it out here: https://transistor.fm/?via=victoria\nWe use CastMagic.io to create ShowNotes, Newsletters, Social Media posts and more. Check it out here: https://get.castmagic.io/ean5etivmzi1\nWe use Descript to edit and transcribe each podcast episode. Follow this link to learn more: https://get.descript.com/j0hyfup4gm0t","thumbnail_url":"https://img.transistorcdn.com/rIWBq6x3GKwCrdS9ibBekoi3MKKGzbqaa2KvU21DRho/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMjMz/ZTBmOTVlZWIyODA1/NDYwMDFhMTAzMzU5/OGEzNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}