{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paywall Podcast - Subscription strategies for news and magazine publishers","title":"Escaping the Discount Trap: Why Your Promo is Killing Your Email List","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/555b1506\"></iframe>","width":"100%","height":180,"duration":942,"description":"We’ve all been there: a holiday hits, you need a revenue bump, and you blast a \"50% Off\" coupon to everyone. It feels like a win until you see the data. In this episode of the Paywall Podcast powered by Leaky Paywall, we deconstruct a real-world Valentine’s Day campaign that traded 400 unsubscribes for just 80 sales.\nWe’re sharing the exact blueprint for a smarter promo—one that uses compressed deadlines, embedded newsletter slots, and conditional display notices to target the right people without the \"spam\" feel. Plus, a first look at how to use the new Leaky Paywall Insights to find the readers who are actually ready to buy.","thumbnail_url":"https://img.transistorcdn.com/AVvRJkWoEM9FuCo8IBaAJfwlEX8uQsyDjlomRr0e-0o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0NTk5LzE2ODE5/MTU1OTAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}