{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business Of Marketing","title":"The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin","html":"","width":"100%","height":180,"duration":2025,"description":"Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and content creation. The critical role of clean data in powering AI for marketingBuilding brand awareness to drive top-of-funnel growthCreating dashboards and aligning metrics with revenue goalsUnderstanding attribution models and sales cyclesUsing AI to accelerate research and content developmentTime Stamps \n00:00 - The Power of Data in AI & Marketing\n00:41 - Host Introduction & Book Insights\n02:27 - Recognizing Product Awareness Gaps at Primo Water\n04:42 - Shifting Budget to Top of Funnel Awareness\n07:04 - Connecting Awareness to Revenue & Gaining C-Suite Buy-In\n08:02 - Measuring Brand Awareness: Tools & Strategies\n11:19 - Tracking Brand Performance: Surveys, Sentiment, and More\n16:36 - Building Effective, Cross-Functional Dashboards\n19:57 - Attribution Models: First Touch vs. Last Touch\n25:40 - Data Readiness for AI: Building the Foundation\n28:23 - Using AI Internally & Delivering Value to Clients\nMain TakeawaysWithout clean, structured data, AI cannot deliver meaningful insights or automation.Marketers must connect top-of-funnel awareness efforts to revenue to justify budget shifts.Start using AI internally to build organizational readiness before deploying it externally.\nSubscribe and share this episode to help others align marketing, data, and AI for better results. ","thumbnail_url":"https://img.transistorcdn.com/pkimr69SKFBxnKz46bmAouyjDPcyo3BlOzcAYdh-RGA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxNTk0LzE2MjIz/MzE2ODctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}