{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Sales for Nice People Podcast","title":"Ep 27: The identity-piece, aka how to reduce the cost of acquiring clients","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/558c7315\"></iframe>","width":"100%","height":180,"duration":164,"description":"Needs, budget and urgency are required for a sale to happen, but if you don't include the identity piece when selecting buyers, your cost of acquisition is way higher than it should be.Get a short daily email at https://martinstellar.com/nice-people","thumbnail_url":"https://img.transistorcdn.com/uVMQHUuWYvVFR9AEYIePMNQKjTsTeeXM0Cvv6xeQcyI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOGQy/OGViZDA5MzgzOWQy/ODM5Mzg4NDdhOWNl/NjdhNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}