{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CMD-Z Show","title":"052 - How Do You Find the Right Stories for Clients?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/55bc7229\"></iframe>","width":"100%","height":180,"duration":2958,"description":"Finding just the right story to encapsulate a client's brand and mission can be a challenge. From understanding your central themes to knowing the story's purpose to discovering how your voice works within the project, there are a lot of working parts to consider. On this week's episode, Matt and Shelby discuss how you can find those stories and, once found, how to tell them well. ","thumbnail_url":"https://img.transistorcdn.com/EdEZW6mBUJL5M1AYi9pu0vcw8jbPgrXx2MGC15YxqRQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3MzU5LzE2NTY1/MDkxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}