{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2","html":"","width":"100%","height":180,"duration":2161,"description":"This episode of The Negotiation is part 2 of our conversation with Ricky Samuel, E-Commerce Lead at Mindshare, a global media agency, where he helps clients in understanding their e-commerce-related challenges to drive success. As I mentioned at the top of the last show, Mindshare was the first purpose-built company created by WPP and today has a head count of over 10,000 that operate in 116 offices in 86 countries around the world. We pick up the conversation with Ricky discussing his move to Schneider Electric, an interesting move for someone with a background in eCommerce, something we ask him about. We also talk about building eCommerce partners in Japan and what he learned about targeting the Japanese market for the first time in his career. We then move on to discussing his work at Mindshare, specifically, some of his biggest lessons learned working in a variety of verticals aimed at the Indonesian market, how success in that market has changed over the last 10 years, and where consumer behaviour and retail strategies will go over the next 5 years. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}