{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"We Live It | LiveAg's Livestock Marketing Podcast","title":"The Power of Stock Show Support: Investing in the Next Generation of Agriculture","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/55cbb895\"></iframe>","width":"100%","height":180,"duration":1450,"description":"In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture.\nFrom stock shows to mentorship, business leadership to faith in the next generation, this episode dives into:• Youth involvement in showing livestock\n • Building leadership in the cattle industry\n • Supporting the next generation of producers\n • The importance of community in agriculture\n • Full circle moments in Texas cattle country\nIf you care about the future of the livestock industry and the young people stepping into it, this conversation is one you won’t want to miss.\n🎧 Listen now and join us as we continue telling the stories of the people who live it every day.\n00:00 – Welcome from Cooper’s | 20,000 Head Selling Today\n 01:00 – Introducing Mary Russell & Berry Cooper\n 02:00 – Mary’s Background at Higginbotham (36 Years in Insurance)\n 03:30 – How Higginbotham Got Involved in the Stock Show\n 04:30 – Buying the Grand Champion “Snoop Dogg”\n 05:30 – Emotional Moments in the Sale Ring\n 07:00 – Berry’s Story: From Showing Steers to Judging & Leadership\n 09:00 – From County Agent to Corporate to Cooper’s BBQ\n 11:00 – Why Supporting Youth in Agriculture Matters\n 12:30 – The Character of Show Kids\n 14:00 – The Power of Mentors: County Agents & Ag Teachers\n 15:30 – The Networking Power of Livestock Shows\n 17:00 – Small World Ag Stories & Lifelong Connections\n 18:30 – Final Thoughts on Investing in the Next Generation","thumbnail_url":"https://img.transistorcdn.com/SsNLQLqn7ePgfHzuUJzXQtMtFUBesC-szTPaDkxMq9k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yODFk/YzU4YmMzNjgyMjEy/OTQ1YjFlODk0NTY1/N2Q4Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}