{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 21: Part I: AdWords for eCommerce [Google Shopping] with CPC Strategy - Jeff Coleman","html":"","width":"100%","height":180,"duration":3073,"description":"This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy.\nCPC strategy are a well respected paid search management agency with a specialist focus in retail.\nIn the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA).\nWe cover pretty much everything retailers need to know about Google Shopping Ads today.\nYou are bound to take a LOT of notes whilst listening to this one!\n\nMore about Jeff:\nJeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program.\nHe founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies.\n\nAbout CPC Strategy:\nCPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS.\nI follow their company on social media as well as attend their webinars.\nI also read their blog and whitepapers.\nThey do know their stuff.\nGiven that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising .\nThis is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}