{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 219: Adding A Second Pricing Tier...","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/55ec97ac\"></iframe>","width":"100%","height":180,"duration":781,"description":"A plane only makes money when in the air, but needs tons of systems in place on the ground to support it. Get your plane in the air more easily with a second pricing tier…   What have airplanes got to do with creating a successful funnel?   I really DON’T know that much about airplanes, but last week, on my way back from some consulting in Hollywood, my brain started running hard... and all these epiphanies started popping up.   I was walking through the airport with the most ridiculously painful pair of shoes just killing my feet. (I hate those shoes, I'll never wear them again)....   Coulton was with me, and I was like, “Hey, Coulton, hold on, I can't talk. I have to write these ideas in Trello, or I'm gonna forget them!”   Here’s what was goin’ on in my noggin…   AIRPLANES & PRICING STRATEGIES   The airport was virtually empty, and as we were walking out to the actual gate, I could see all these airplanes just sat there. I thought, “Well, that's funny. The airport's empty and all this inventory is sitting right here on the tarmac.”   When got to the terminal, I started building a members area and putting together some cool stuff for OfferLab. I was still thinking about all these empty planes when I remembered a teacher in college who had us study airline pricing strategies.   For example:    How much money each airline lost for every seat that was NOT filled.     How many seats needed to fill just to break even on their costs.    It was fascinating... and I started thinking about the similarities between how air travel and ClickFunnels are based on similar pricing models.   DO YOU OFFER FIRST CLASS?   If you look at ClickFunnels, 20% - 30% of the users are on the full $297 version, (if you're not, I strongly recommend you do. It’s very much worth it).   At the time of writing this, there are about 70,000 monthly ClickFunnels users. (Russell talked about the numbers publicly recently, so I'm cool to say this.)   That 30% revenue from the top $297 tier is about...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}