{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Coca-Cola's Top Marketer Reveals What He's | Wonderful Pistachios spotlights first NIL roster | How Mike's Hot Honey Found Sweet","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/55f27480\"></iframe>","width":"100%","height":180,"duration":406,"description":"The FMCG Marketing Daily — September 18, 2026\n\nIn this episode:\n• Coca-Cola's CMO is openly signalling that creator and retail media capabilities are now non-negotiable in its next agency brief — a landmark shift in how the world's biggest beverage brand buys marketing services.\n• Wonderful Pistachios is the first snack brand to build an NIL athlete roster as a structured social campaign asset — a challenger move that reframes how FMCG brands can own sports culture without paying premium broadcast rights.\n• Mike's Hot Honey built a genuinely new condiment category through word of mouth and creative marketing — and its growth story is a masterclass in how challenger brands can outmanoeuvre established FMCG players by owning a flavour occasion before the big players recognise it.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}