{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Finding Your ABM Tribe","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/562cca7e\"></iframe>","width":"100%","height":180,"duration":1586,"description":"While ABM is a powerful way to target and engage with specific audiences, there isn’t one singular path to success. Forrester research shows ABM practitioners fall under five distinct “tribes,” each with their own approach, challenges and successes. \nIn this episode, we listen in on a recent session presented at B2BMX by Matt Steffen, Senior Analyst at Forrester, as he explored these ABM tribes and shared research-backed suggestions for improving ABM programs.\nOther key takeaways include:\nHow ABM deployment types impact particular customer interactions;\nWhat custom ABM training programs should look like and why they are important; and\nIndustry data highlighting what’s working and what’s not.\nRELATED LINKS\nLearn more about Matt here!\nCheck out Forrester’s 2022 Global State of ABM study.\nIt’s never too early to save your seat for B2BSMX 2023 in Boston! Register before May 25, 2023 to save over $1,000 of your pass!","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}