{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"big fish: How Riverford Made Consumers Understand Their \"Why\" and How To Find Your Unique \"Why\" - Perry Haydn Taylor","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5665d5ad\"></iframe>","width":"100%","height":180,"duration":6653,"description":"Riverford, desperately needed consumers to understand their “WHY\".But How?Enter Perry Haydn Taylor Hayden Taylor. Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room. They went surfing in Devon. Under boundless blue skies, sat on a rock, watching the rolling glittering waves. Salty sea air greased their conversation, Perry dug deep. DeepDeepDeeperRiverford’s WHY? \"Solving Greed\" Next, Perry and big fish, conjured Riverford’s delicious slogan “LI...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}