{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Successful Bookkeeper Podcast","title":"EP491: Jess Jensen - How To Differentiate Your Business Through Storytelling - Part 1","html":"","width":"100%","height":180,"duration":1605,"description":"\n \"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in.\" -Jess Jensen Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today's crowded market. In this interview, you'll learn…\n Why personal voices connect more than brand voices\nHow storytelling humanizes small businesses\nWays to overcome fear & self-doubt\nTo learn more about Jess, click here.\nConnect with her on LinkedIn.\nFor listeners of the show, Jess Jensen is offering quick, practical 25-minute reviews for business owners and senior leaders who think their profile might be holding them back. You'll get a real-time audit and a handful of actionable next steps. Openings begin the third week of October. No cost, no catch, just clarity. Here's the booking link. Time Stamps 00:00 – Why people connect with personal stories 01:23 – Journey from global brands to co-founding Co-pilot Communications 03:16 – Helping executives build digital platforms 04:31 – Humanizing brands through leadership voices 05:33 – Applying storytelling to small businesses 08:38 – Overcoming fear & finding your voice 12:31 – Differentiation: \"Differences sell, similarities don't\" 14:54 – Step 1: Define your \"audience of one\" 19:14 – Step 2: Clarify what you want to stand for 23:24 – Step 3: Practice creating content & iterate 24:27 – Step 4: Build relationships in the comments 25:32 – Preview of part two: Jess's full four-step playbook This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place....","thumbnail_url":"https://img.transistorcdn.com/RNgSCAs7sD8IGc_YwMIkhjG4YoJgDRIs8mDQflEpPbE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmRl/YzcyMDQwZmQ2NGUw/YTk4MGY1NTAzNGQ3/N2NhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}