{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"THE BRAND BUTTERFLY","title":"2.\tThe Brand Butterfly - SCV and CLV, really?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/56745665\"></iframe>","width":"100%","height":180,"duration":964,"description":"How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV).  With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon. Theme music : “So High” by Paul Numi, used with permission.","thumbnail_url":"https://img.transistorcdn.com/5txaPc-QlaD9AHoz5wce7Dp-2pteW7xkh6mu-XKw9JE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODFh/MzZiMDRjMjcxNDRj/OGM5YjQ4NTgyYjVj/OGQ4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}