{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/56d430e3\"></iframe>","width":"100%","height":180,"duration":585,"description":"In this special episode format, we’re testing out and delivering a B2B marketing lesson in under 10 minutes. No fluff—just practical, real-world insights based on what we’re learning each week here at Exit Five.This solo episode features Matthew Carnevale, Marketing Manager at Exit Five, who discusses a key lesson every B2B marketer needs to know: why every marketing email should have just one call to action. Matthew shares the psychology behind decision-making, including Hick's Law, decision fatigue, and Fogg’s Behavioral Model, and explains why simplifying your emails can lead to higher conversions.","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}