{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Screaming in the Cloud","title":"Behind The Tech Event Marketing Scene With Katie Reese","html":"","width":"100%","height":180,"duration":1938,"description":"This episode of Screaming in the Cloud features Katie Reese, an experienced events producer at Tailscale, who walks us through the ins and outs of event marketing within the tech industry. Katie shares insights on effective swag management and event planning to create memorable experiences that drive product adoption. Additionally, Katie and Corey discuss the challenges and strategies of marketing in a post-pandemic, budget-conscious world and explore how remote-first companies have adapted to these changes.\nShow Highlights: \n00:00 - Intro\n00:19 - Welcome Katie Reese, discussing life in sunny Mexico City and her work at Tailscale\n03:03 - How Tailscale's product-led growth feels like magic\n05:08 - Success stories from the Tailscale Up conference\n06:25 - Event strategies in the post-pandemic, budget-conscious era\n09:04 - The benefits of remote-first companies and changes in the event landscape\n10:36 - Katie's career journey and the value of networking at events\n14:34 - The thoughtful approach to swag and reducing event waste\n20:14 - How bad marketing can ruin customer interactions\n25:40 - Ensuring swag runs out at the right time at conferences\n28:10 - Discussion on ethical event practices and avoiding waste\n32:04 - Closing thoughts and where to find Katie online\nAbout Katie:\nKatie leads field events at Tailscale and, when she is not traveling, splits her time between small-town Tennessee and Mexico City because it's all about balance.\nLinks referenced: \n*Tailscale: https://tailscale.com/\n*Katie's LinkedIn: https://www.linkedin.com/in/katie-reese/\n*Katie’s Twitter: https://twitter.com/katiereese317?lang=en\nSponsor\n*Panoptica Academy: https://panoptica.app/lastweekinaws","thumbnail_url":"https://img.transistorcdn.com/vgV98ushAFvdAFQSQazvt5GYVniCaXSWIjs5eI3r0gQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0OTQvMTU4Mzg2/OTQ4My1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}