{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Laws of Scaling with Jim Huffman","title":"The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days - The Shopify Growth Show (#3)","html":"","width":"100%","height":180,"duration":2024,"description":"We didn’t mean to sell out — but we did.\nEvery. Last. Unit.\nIn this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.\n\nThis isn’t a flex. It’s a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos.\nIf you’re chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.\nTOPICS DISCUSSED IN TODAY’S EPISODE\nThe 4-part launch formula that drove immediate sell-through\nHow to create urgency without discounts\nWhat broke behind the scenes (and how we fixed it)\nThe unexpected upside of a sold-out store\nWhy every brand needs a “sold out” contingency plan\nResources:\nGrowthHit\nJim Huffman website\nJim's Linkedin\nJim's Twitter\nThe Sold-Out Playbook\nAdditional episodes you might enjoy:\nFrom concept to $24M in 2 years 🤑 - The Shopify Growth Show (#1)\nLaunching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)\n ","thumbnail_url":"https://img.transistorcdn.com/o2LQlWgTbns0mw3pkbfZyyACZ_ssUafgaoXrX9iPDv0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85N2Mx/ODFkMzBjZjA2M2Uy/OTRiZTgwYjRhZmMx/YmE1YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}