{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Shopify Growth Show","title":"The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days - The Shopify Growth Show (#3)","html":"","width":"100%","height":180,"duration":2024,"description":"We didn’t mean to sell out — but we did.Every. Last. Unit.In this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.This isn’t a flex. It’s a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos. If you’re chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.TOPICS DISCUSSED IN TODAY’S EPISODEThe 4-part launch formula that drove immediate sell-throughHow to create urgency without discountsWhat broke behind the scenes (and how we fixed it)The unexpected upside of a sold-out storeWhy every brand needs a “sold out” contingency planResources:GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterThe Sold-Out PlaybookAdditional episodes you might enjoy:From concept to $24M in 2 years 🤑 - The Shopify Growth Show (#1)Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2) ","thumbnail_url":"https://img.transistorcdn.com/EnGVMNRPAK0fVYR5TKVtLQJoIALKwkn0-wtzIppxgjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjVj/OGEyY2U1MTRiOTIx/YzRlNzVjNzczMDY2/NjhiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}