{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"81: We built the product. Can we build the business?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/56e69993\"></iframe>","width":"100%","height":180,"duration":2330,"description":"In this episode, Mitchell and Gavin celebrate onboarding more than 1,100 World Police and Fire Games athletes into SixSides, unpack the infrastructure, HubSpot, Intercom and marketing work behind the rollout, and prepare the business for Mitchell’s five-week honeymoon and a short break from the podcast.\nLinks\nQF1 for you flight nerds: https://www.flightradar24.com/data/flights/qf1/schedules/5863144608\n\nChapters\nIn this episode, we cover:\nOnboarding more than 1,100 World Police and Fire Games athletes into SixSides\nSeeing community posts arrive from athletes around the world\nPreparing SixSides infrastructure for thousands of international users\nDebugging login timeouts and database transactions during a live rollout\nUsing multi-region infrastructure to improve performance for global users\nBuilding HubSpot onboarding campaigns for new SixSides users\nFixing DKIM and email deliverability issues after the first campaign emails landed in spam\nTurning event attendees into community organisers through product-led growth\nExploring SixSides as a community platform for associations, councils and not-for-profits\nConversations with Volunteering WA and the Gold Coast Council about building stronger communities\nLaunching the new SixSides marketing website\nUsing Claude to extend an existing design system and build new marketing pages faster\nAdding Intercom to SixSides for customer support\nUsing MCP integrations with HubSpot, Sentry and the SixSides codebase to troubleshoot support issues\nReducing the bus factor by documenting tools, logins and operational access\nPlanning larger development projects so the team can work independently while Mitchell is away\nThe roadmap for additional languages, user-generated content translation, speech-to-text and private chat\nAEO content, citations and SixSides' broader acquisition strategy\nWorking out a future pricing model from free through to enterprise\nMoving from building a product to building a sustainable SaaS business\nTaking a short...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}