{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Health Marketing Daily","title":"The Health Marketing Daily | Nestlé reaches $1B deal to sell | Funktionale Ernährung: Rewe will mit neuer | Distribution: Target Takes on Celeb Supplements","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/56f81cf1\"></iframe>","width":"100%","height":180,"duration":501,"description":"The Health Marketing Daily — September 02, 2026\n\nIn this episode:\n• A $1 billion divestiture of seven supplement brands signals a major strategic pivot by one of the world's largest food companies — reshaping the competitive landscape for every European supplement brand overnight.\n• Germany's Rewe is launching its own functional protein private label brand — a major retail power move that puts pressure on branded sports nutrition and protein product manufacturers across Europe.\n• Target's decision to stock both a celebrity-fronted hydration supplement and a science-led performance brand side by side reveals how mass-market retailers are now treating the supplement aisle as a prestige battleground — a trend European health retailers cannot ignore.\n• New analysis revisiting decades of Vitamin C cold-prevention research finds no protective effect for most people — a direct challenge to one of the supplement category's highest-volume seasonal marketing claims.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health","thumbnail_url":"https://img.transistorcdn.com/8rxJdGjMNhnH8K7rJrkMk3u1Q4J_kEiREjvXzjbgWVM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Nzhk/ZjgzN2UzYjIzODRj/NjM4MmE3YTBiOTk5/MDM1Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}