{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Orthodontic Products Podcast","title":"How to Successfully Market an Orthodontic Startup","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/56fb7640\"></iframe>","width":"100%","height":180,"duration":1339,"description":"In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and optimizing digital properties such as websites and social media. The conversation also highlights the differences in starting a new practice along with the essential elements needed for successful marketing and patient engagement.","thumbnail_url":"https://img.transistorcdn.com/X7NlGtFJvqHBgyo4lxMYZd0wh7HWxd6v1dPEuUfTRFA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ0MjcwLzE2OTI2/NzUzNjYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}