{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LeanScaper Podcast","title":"How to Make Blue Collar Work Sexy Again (Modern Playbook)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/570b99cf\"></iframe>","width":"100%","height":180,"duration":3581,"description":"Most trades businesses don’t have a labor problem. \nThey have a positioning problem. \nIn this episode, Mika lays out why blue collar work lost status — and what it takes to bring it back: premium branding, professional culture, performance pay, and leaders with swagger. \nThis is about more than hiring. \nIt’s about rewriting what the trades represent. \n🔥 Standout quotes: \n• “People are attracted to people — not companies” \n• “You can’t fake pride” \n• “Commit… and if you think you’re committed, double down”","thumbnail_url":"https://img.transistorcdn.com/0sAqo-dv3K79ZygbBHTov2ZHf3dJ47sZLWS3os_Pvys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTQ5/YzEwNjRjZjM0ODM5/OTMxOGQyMmJmMjU1/MzVmMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}