{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 265: My Typical Cart-Close Sequence...","html":"","width":"100%","height":180,"duration":1385,"description":"Now, if you don't know…   Cart closing is one of the most powerful things you can do for any product that you sell.    I think one of the BIGGEST reasons why people don't sell as much as they should is that they are ALWAYS selling their product...    If you just add in a cart open and cart close sequence you add a ton of urgency and scarcity…   And something that may have left your potential customers feeling…    “Hey, I can get it at any time...”    … suddenly becomes even more valuable than it is … simply due to the addition of MORE scarcity and urgency.    Scarcity and urgency are the easiest weapons you can pull as a marketer, and one of the easiest ways to create that is by closing the cart.    MASTERCLASS CART CLOSING    A few weeks ago, I decided to do a rerun of what I call the OfferMind Masterclass.   The masterclass is a deep dive through six different steps on how to actually create and launch an offer.    It's six sessions (two hours long), over three days - so it's two sessions a day... and that’s A LOT.    ...it's a ton of fun and I love doing it… but it’s *EXHAUSTING*   At the end of the masterclass, I said, “Hey, if you get this Masterclass, I'll give you guys a FREE ticket to my OfferMind Live event.”   However, because I'm following the principles  of cart closing, I needed to create a cart close sequence to increase the pressure.    Now, a lot of people create a sequence to launch their product, but many people forget the close sequence.   YOU’RE LEAVING MONEY ON THE TABLE   I remember the first webinar I ever put out there, I created all these campaigns to promote it…    Go register   Go do this...   There were all these sequences…   I remember spending tons of time sitting at the computer thinking about what emails I could write that would create A LOT of registration desire, (which is very similar to buying desire).    I wanted people to think…   “Oh man, I wanna go register. I gotta go see that. I gotta have this!”   As I went through...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}