{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 265: My Typical Cart-Close Sequence...","html":"","width":"100%","height":180,"duration":1385,"description":"Now, if you don't know…\n \nCart closing is one of the most powerful things you can do for any product that you sell. \n \nI think one of the BIGGEST reasons why people don't sell as much as they should is that they are ALWAYS selling their product... \n \nIf you just add in a cart open and cart close sequence you add a ton of urgency and scarcity…\n \nAnd something that may have left your potential customers feeling…\n \n “Hey, I can get it at any time...” \n \n… suddenly becomes even more valuable than it is … simply due to the addition of MORE scarcity and urgency. \n \nScarcity and urgency are the easiest weapons you can pull as a marketer, and one of the easiest ways to create that is by closing the cart. \n \nMASTERCLASS CART CLOSING \n \nA few weeks ago, I decided to do a rerun of what I call the OfferMind Masterclass.\n \nThe masterclass is a deep dive through six different steps on how to actually create and launch an offer. \n \nIt's six sessions (two hours long), over three days - so it's two sessions a day... and that’s A LOT. \n \n...it's a ton of fun and I love doing it… but it’s *EXHAUSTING*\n \nAt the end of the masterclass, I said, “Hey, if you get this Masterclass, I'll give you guys a FREE ticket to my OfferMind Live event.”\n \nHowever, because I'm following the principles  of cart closing, I needed to create a cart close sequence to increase the pressure. \n \nNow, a lot of people create a sequence to launch their product, but many people forget the close sequence.\n \nYOU’RE LEAVING MONEY ON THE TABLE\n \nI remember the first webinar I ever put out there, I created all these campaigns to promote it…\n \n  Go register\n \n Go do this...\n \nThere were all these sequences…\n \nI remember spending tons of time sitting at the computer thinking about what emails I could write that would create A LOT of registration desire, (which is very similar to buying desire). \n \nI wanted people to think…\n \n“Oh man, I wanna go register. I gotta go see that. I gotta have this!”\n \nAs I went through and...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}