{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"What went right in 2023 and what didn't","html":"","width":"100%","height":180,"duration":1495,"description":"Successful Business Strategies and Growth:Delegate and Optimize: Jen shares her successful strategy of hiring professionals to manage non-creative aspects, like social media and operations, allowing her to focus on impactful and creative work.Creativity and Branding: Emphasizes the importance of creative endeavors in elevating the business, leading to a 20% increase in revenue in 2023.Portfolio vs. Business Skills: Stresses the balance between a creative portfolio and essential business skills for long-term success in the floral industry.Balancing Personal Life and Business:Fitness Goals: Jen discusses her fitness achievements and emphasizes the importance of making time for personal well-being.Creating Space: Shares insights on creating space in both personal and professional life, especially as a mom, breaking stereotypes around motherhood and space entitlement.The Growth of the Minnesota Floral Collective:Community Building: Jen highlights the significant growth of the Minnesota Floral Collective, showcasing the need for community, belonging, and education in the floral industry.Event Success: Describes the successful turnouts at events, indicating a strong desire for collaboration among florists.Challenges and Lessons:  Growing FlowersTime Management: Discusses challenges with time management, particularly in dealing with unexpected weather changes affecting flower growth.Sourcing Challenges: Addresses difficulties in sourcing due to delayed flower growth, necessitating flexibility and creativity.Continuous Learning: Acknowledges the importance of staying committed to ongoing learning, despite time constraints.Looking Ahead to 2024:1. Planning and Goals for the Future:Capacity for Growth: Jen aims to create more capacity for significant achievements in 2024 while maintaining joy and personal space.Certification: Pursuing certifications as a mindset and life coach, incorporating tapping and NLP, to facilitate personal and professional growth.2. Strategic...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}