{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"And She Spoke","title":"Kelly Diels and the Pastel Pink underbelly of the Patriarchy","html":"","width":"100%","height":180,"duration":2700,"description":"Picture this.  Your life and business are both stuck in a rut and you know you need someone’s guidance to get out of it.    Someone who looks, talks, and acts like you and who’s been through similar struggles.  So, you decide to get the help of a female lifestyle coach and log onto their website.  And are immediately greeted by: A website with a background of pastels A slim, white woman in a sheath dress and with shiny white teeth at the centre of it A background of a perfect, sunny, customized kitchen in a large, airy house As you continue to browse, you see something odd - at every page you’re being sold empowerment and are being advised to ‘embrace who you are’. But, all of that is coming from someone who is wealthy, attractive, and socially acceptable.  Someone who shows none of the physical or emotional flaws that they’re teaching you to embrace.  That is what Kelly Diels calls ‘The Female Lifestyle Empowerment Brand.’ Kelly is a feminist marketing consultant and coach who helps people build businesses that break age-old oppressive cycles.  And defining ‘The Female Lifestyle Empowerment Brand’ archetype is her life’s work.  Kelly clarifies that most women who embody the archetype aren’t always inherently misogynistic, or even aware of the conflicting messages their branding is putting out.  However, they are ultimately selling patriarchy in a pretty pink bow. After all, the archetype involves wealthy, conventionally attractive women leveraging their white privilege to exert power over other women by making them feel inadequate or lesser than.  And buying into it isn’t going to do much to help other women (especially those from minorities). We all need to check ourselves (and who we choose as role models), take a deeper look at how businesses operate, and analyze what kinds of messages we’re sending out into the world.  Especially right now.  And Kelly is more than happy to help us down that road! In today’s episode Kelly goes deeper into the Female...","thumbnail_url":"https://img.transistorcdn.com/cTVhHT0LtJl5rjm1cQy1LOj4djnWmXO4Z7FmQ2qDFkc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0OTg1LzE2Njk3/Nzc3OTItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}