{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Better Done Than Perfect","title":"Segments & Lead Scoring with Jason Resnick","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/573ba75e\"></iframe>","width":"100%","height":180,"duration":2231,"description":"What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.","thumbnail_url":"https://img.transistorcdn.com/ZDkj4UhZl1c7vl3pePd5QKI-OjL3bcLIBRjdhixDhOk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYzMy/ODU2MmI5ZWQzODQ5/NzI1MDExYjRlNDkx/ZjU5YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}