{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"65- Solving the biggest issues of B2B SaaS marketing","html":"","width":"100%","height":180,"duration":1575,"description":"Strategy, growth targets, messaging, and funnel focus: get ready to solve four of the biggest problems that B2B SaaS marketing teams face on a daily basis.\nIdentifying and eliminating problems in these areas for your organization needs to be a top priority. \nIn Episode 65 of the B2B SaaS Marketing Snacks Podcast, we discuss how to unlock new levels of performance by fixing these common issues:\nHow big should your GTM strategy be?\nBalancing strategic vs technical execution\nWhen to diversify your demand gen channels\nSupporting your strategy with the right-sized marketing team\nEnsuring AI doesn’t leave you with a “vanilla” strategy and positioning\nBalancing quick wins with proper foundational work\nUnderstanding the customer journey from start to finish\nGet ready to tackle these common issues and get more traction today in gathering new customers through a better funnel.\nB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:\nStijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi\nBrian Graf: CEO of Kalungi\n\nB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment! Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.\nResources shared in this episode:\nPain, claim, gain: three key components of marketing communication\nThe Six P's Of Marketing Messaging\nGoing from A-players to a team that fits your budget\nT2D3 CMO Masterclass\nSubmit and vote on our podcast topics\n\nABOUT B2B SAAS MARKETING SNACKS\nSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.\nMeet our Marketing Snacks Podcast Hosts: \nStijn...","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}