{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What’s Up, Wake","title":"The Big Cheese with Frank Yarborough of Frankie B's","html":"","width":"100%","height":180,"duration":2078,"description":"Host Melissa interviews Frank Yarborough, creator of Frankie B’s pimento cheese, just days before the Pimento Cheese Festival in Downtown Cary Park. Frank shares how he grew up with his mother’s pimento cheese, learned the family recipe after she passed, and refined it into three flavors with a focus on traditional Southern taste, Duke’s mayonnaise, and a spreadable, dense consistency. He describes early public tastings outside his Academy Street home, the strong festival response, and moving into an inspected commercial kitchen before selling officially. Frank discusses festival sales goals, local retailers and restaurants now carrying the product, ideas for serving pimento cheese, and future plans that may expand into Southern baked goods like chocolate and lemon meringue pies.00:00 Meet Frankie B02:08 Family Recipe Roots03:57 From Sharing to Flavors04:39 Festival Buzz Takes Off07:26 Branding and What Makes It Different09:25 Selling Out and Scaling Up14:33 Going Legit Commercial Kitchen16:16 Why Cary Owns Pimento Cheese17:11 Downtown Cary Life Changes19:16 Fencing In Privacy20:02 Roots in Downtown Cary21:04 Festival Crowds and Traffic21:36 Judging Pimento Cheese23:00 Duke's and Family Legacy24:17 Best Ways to Eat It27:33 Beyond Pimento Cheese29:22 Growing Frankie B's32:13 Where to Buy and Ship33:29 Wrap Up and Thanks","thumbnail_url":"https://img.transistorcdn.com/3FPpkJ7JIRSxqmup6bUJfqr8_rMrqpK7grf9C8PwVsk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNmM5/OWRmY2Y4NDg0ZDEy/YjlmZjdkZDdhNDI2/OTJiZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}