{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Two Uteruses Walk Into a Bar","title":"The Art of Being Human","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/57a392fe\"></iframe>","width":"100%","height":180,"duration":2440,"description":"Medical device marketing has long been formal and risk-averse. But if you're not human, you're not heard.We talk with two leaders at Axena Health — Mandy Pulliam and Christina Reita — to explore how the team behind the groundbreaking Leva Pelvic Health System addresses clinical correctness and approachability in their messaging. We discuss the importance of tone and language choices, empowering women through education and accessible solutions, and collaboration among teams to ensure that messaging is both clinically credible and approachable. We also touch on the changing dynamics in patient-provider conversations and the impact of generational differences on health discussions.Product Context: Leva Pelvic Health System by Axena Health.This discussion is for informational purposes only and does not constitute medical or investment advice.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guests:Dr. Samantha (Mandy) Pulliam, CEO, Axena Health Christina Reita, Vice President of Sales and Marketing, Axena HealthCompany & Product Links:• Axena Health• Leva Pelvic Health SystemCreator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/kExtras:• Episode Mocktail Poster! Nojito: link t/kChapters:00:00 Cold Open and Intro01:56 Introducing Mandy Pulliam and Christina Reita04:57  Making the Medically Important Approachable07:23 Designing For Clarity and Real Life10:49 The Impact of Simple Language Changes14:49 Collaborating With Trust17:34 Making Data Meaningful21:50 Shifting From Funnels to Care Journeys27:40 Results of a Successful Approach29:37 A Cultural Shift in Women’s Health Conversations34:14 The Best Therapy? One That She’ll Do38:00 Follow Your North Star39:52 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set...","thumbnail_url":"https://img.transistorcdn.com/2mRSIBcnU8Sqds_xr5TMkpWikF5RJ2r-eu6NtIbosyw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NWU2/Y2Y1MTY3ZmY5MDcw/ZmYxNWU5MzY5NDVj/ZjM0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}