{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Shopify Growth Show","title":"How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/57e054c8\"></iframe>","width":"100%","height":180,"duration":2372,"description":"Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups. TOPICS DISCUSSED IN TODAY’S EPISODEFatboy OriginsMilestonesKeys to growthMicro influencing tacticsPop-up marketingClubs and communitiesUGC strategy Resources:Fat Boy Surf ClubJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) ","thumbnail_url":"https://img.transistorcdn.com/EnGVMNRPAK0fVYR5TKVtLQJoIALKwkn0-wtzIppxgjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjVj/OGEyY2U1MTRiOTIx/YzRlNzVjNzczMDY2/NjhiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}