{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Some Goodness","title":"Episode 45: MarTech in the Age of AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/580b5493\"></iframe>","width":"100%","height":180,"duration":1659,"description":"Most B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI features bolted onto legacy products that were already underperforming.\nJessica Fewless has seen it from the inside. As an early architect of account-based marketing and now as a partner at Inverter, she's helped operators untangle exactly this mess.\nIn this conversation with host Richard Ellis, she gets specific about what separates teams that get ROI from their MarTech from teams that just keep buying. How to evaluate tools when AI is making everything obsolete in 18 months. Why intent signals fail when you treat them like a list. What \"AI-readable content\" actually means before your competitors figure it out. And why the smartest move right now might be short contracts and point solutions you can swap out.\nChapters\n00:00 MarTech Meets AI\n02:13 Auditing Bloated Stacks\n04:51 Use Cases And Workflows\n06:53 Platforms Versus Point Tools\n10:00 Core Stack Must Haves\n12:25 AI Budget Pressure Reality\n16:17 Avoid Long Term Bets\n18:16 Measure ROI And Governance\n19:42 Intent Signals In Context\n22:12 SEO In The AI Era\n25:09 Cut Waste Do More\n25:53 Some Goodness And Wrap\n \nKeywords\nMarTech, marketing technology, marketing tech stack, tech stack audit, vendor sprawl, tool duplication, shiny new tools, strategy gaps, plugging holes with tech, lead quality, demand generation, use case, workflows, process design, governance, rules of the road, integrations, architecture, ROI, CFO scrutiny, budget pressure, boards, headcount reduction, scaling the wrong thinking, AI in MarTech, AI layering, AI native tools, legacy platforms, point solutions, best in class, comprehensive platforms, control, customization, Zapier, stitching tools together, CRM, Salesforce, data management, data quality, email marketing, database, webinar tools, website personalization, account based marketing, ABM, retention risk, positioning, messaging,...","thumbnail_url":"https://img.transistorcdn.com/7Ix-si1IIr-FOdU6lvX42DkCmesMiFYLOt1kbkx7s8A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NzA0/ZTQ1NDhjZTFhMTIz/Yjc1NzM5OTk2ZmM5/MTFlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}