{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Hour","title":"Building a B2B Growth Agency: AI Tools, Attribution Models, and Audience-Centric Strategies","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/58403e15\"></iframe>","width":"100%","height":180,"duration":2365,"description":"Jennifer Mancusi, Co-Founder & CEO of Growgetter, joins Agency Hour to share how she transitioned from CRO at Voxpopme to running her own B2B growth agency. We dig into the realities of founder life, the hidden weight of sales, and why customer-centric marketing always wins. Jennifer also breaks down the right way to use AI (restructure and repurpose your own ideas—don’t replace them), how referrals and one great content download built her client base, and why disciplined CRM habits keep pipeline honest. This episode is packed with actionable insights for agency leaders, marketers, and founders who want to scale smarter.GuestJennifer Mancusi — Co-Founder & CEO at GrowgetterConnect on LinkedIn: https://www.linkedin.com/in/jennifer-mancusi/SponsorThis episode is brought to you by Opal — spend management for performance teams.Timestamps00:00 – Why yesterday’s tactics won’t win today; AI in marketing01:00 – What Growgetter does & who they serve02:30 – From CRO to founder: admin shock & commitment shift06:10 – The selling reality of agency life09:00 – CRM discipline & pipeline honesty12:30 – Landing the first clients: referrals + one content download15:30 – Balancing client work with your own marketing18:30 – Podcasting’s compounding effects21:00 – Rapid change cycles: AI, Google updates, shifting trends23:00 – Using AI: research, restructure, repurpose27:00 – Targeting evolution: demographics → behaviors & intent31:00 – Lululemon’s “Ocean” persona & customer-first strategy35:00 – Timeless principle: start with the customer, channels follow38:00 – What’s next: educating the market & building communityKey TakeawaysMarketing playbooks transfer, but tactics must evolve.The founder’s #1 job is selling—clients, talent, and retention.Use AI daily for research, restructuring, and repurposing.Referrals + niche focus = the first wave of clients.CRM discipline and pipeline honesty are non-negotiable.Deep customer personas win over demographic targeting.Balancing client delivery...","thumbnail_url":"https://img.transistorcdn.com/hKBlfTwsR17vvGkREkvSSu0Z4iV9XPM7vxC1AVb_O3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODcz/NDBhYTVmMmE5MmQ3/M2YyOWQxNzM3ODhh/N2M4ZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}