{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Play It Smart","title":"Building a Martech SaaS","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/584c564e\"></iframe>","width":"100%","height":180,"duration":1875,"description":"Jenny Wolfram is the CEO and Founder of Brand Bastion, a MarTech SaaS business that works with prestigious clients like Uber, Netflix, and North Face. \nJenny shares her journey from studying law in Finland to moving to LA two years ago and starting her successful business. She also talks about the challenges and strategies of building a SaaS business without a technical background, the evolution of the product offering of her company, and the unconventional route they took in fundraising. We also discuss the balance between learning and leading. \n\n\n🔍Timestamps:\n\n00:00 Introduction to the Interview with Jenny Wolfram\n01:01 Jenny's Journey: From Law to Tech Entrepreneurship\n01:55 Building a SaaS Business without a Technical Background\n04:10 The Evolution of Brand Bastion's Product Offering\n05:43 Fundraising vs Bootstrapping: Brand Bastion's Approach\n07:12 Navigating the Competitive Landscape in Social Media Management\n09:13 Future Plans and Challenges for Brand Bastion\n11:12 Jenny's Move from Finland to LA and Building a Global Team\n20:42 The Importance of Continuous Learning and Networking for Entrepreneurs\n27:25 Advice for SaaS Founders: Knowing When to Hold, Fold, Walk Away, and Run\n28:34 Conclusion and Contact Information\n\n-- LINKS --\n\n ► Show Notes: https://nuoptima.com/brand-bastion-jenny-wolfram \n\n🔗 Follow NUOPTIMA\nLinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/\nWebsite: https://www.nuoptima.com \n🔗 Follow Jenny:\nLinkedIn: https://www.linkedin.com/in/jennywolfram/\nWebsite: https://www.brandbastion.com/\n🔔 Stay Updated: \nTurn on notifications to never miss our latest videos on growth tactics in SaaS, trends, and business insights. ","thumbnail_url":"https://img.transistorcdn.com/6-vnBhWGbIbshBWg9R_x1QuxBgHMyYLu3QMWAn9CBmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmQ4/YWRhNTcxNmU3ZDg1/NGU2NGYwNDY1NGI1/YzY2YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}