{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Casual","title":"An SEO Experiment Worth Talking About","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/5861fc19\"></iframe>","width":"100%","height":180,"duration":1481,"description":"I've been experimenting with a content strategy shift that might surprise traditional SEO practitioners. We're a video-first education company, creating videos first and repurposing them into blog posts, podcasts, shorts, and emails. Recently, I replaced a 5,000-word article on how to drain a pool with a concise 700-word script. The original article ranked #10 on Google, and I wanted to see if a more streamlined version would perform better. Additionally, I created separate posts for draining above-ground and in-ground pools, recognizing the trend towards short, targeted content. This approach mirrors the rise of short-form videos and AI-generated answers. We'll see how this impacts our rankings and user experience. If you have any questions, email me at matt@moneylab.co.","thumbnail_url":"https://img.transistorcdn.com/bS4zsVlN6ccZ793Cj6MlIp_0-3DHGoEsoJ_3l1lRsOI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZGI5/YWM3MzkwMzE0ODhj/MjM2NzFiOTNiOTNm/NDkzZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}