{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"163: Why Great LinkedIn Posts Flop (And When to Run Them Back) | Story Snacks Series","html":"","width":"100%","height":180,"duration":327,"description":"Should you ever repurpose an old post on LinkedIn?\nShort answer: yep.\n\nSlightly more annoying answer: it depends.\n\nBefore you copy, paste, and send that post back into the wild, figure out why it flopped the first time. Was it actually a good post the algorithm didn't push out? Or was the post itself a little off? Those are two very different problems.\n\nIn this Story Snack, Stacy gets into how she decides which posts deserve another shot, which need a tweak first, and which she'd leave alone.\n\nListen in to hear:\nThe one reason NOT to repost that Stacy isn't buying\nHow to distinguish a reach problem from a writing problem\nWhen a few tweaks will do, and when you need more than that\nWhy her short Tuesday posts aren't just chopped-down versions of longer ones\nWhat working with the LinkedIn algorithm right now\nThis is Story Snacks: a bite-sized series for fund managers who want to get better at strategic storytelling in under 20 minutes a week.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}