{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Honest Money Show","title":"Why This CEO Put Bitcoin on Their Corporate Balance Sheet","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/587f4545\"></iframe>","width":"100%","height":180,"duration":3703,"description":"🎙️ Welcome to Episode 11 of The Honest Money ShowIn this episode, Anja sits down with Steve Orenstein, CEO of Locate Technologies, the first ASX-listed company to integrate Bitcoin into its treasury. They explore the bold decision to hold Bitcoin on the company’s balance sheet, the strategic reasoning behind it, and what it means for corporate adoption going forward.Steve shares the real-world implications of navigating the regulatory landscape in both Australia and New Zealand, how the pandemic accelerated demand for logistics services, and why understanding the fundamentals of money is critical in a rapidly changing financial environment.The conversation also touches on personal conviction, including the remarkable story of Steve selling his own car to buy Bitcoin, and the broader movement of Bitcoin treasury adoption by companies looking for a long-term hedge against uncertainty. From Bitcoin’s role as a store of value to institutional sentiment across the region, this episode offers a grounded look at why more businesses are starting to take Bitcoin seriously, and what that could mean for the future of finance.Whether you’re a business owner, investor, or just curious about how Bitcoin is being integrated into real-world operations, this episode offers a firsthand look into the evolving landscape of corporate Bitcoin adoption.🔗 Featured Links:• Locate Technologies: https://locate.tech • Steve Orenstein on LinkedIn: https://www.linkedin.com/in/steveorenstein/ 🔑 Key Takeaways:• Locate Technologies is the first ASX-listed company with Bitcoin on its balance sheet.• Bitcoin is viewed by the company as a long-term store of value.• The pandemic drove a surge in logistics demand, boosting Locate’s growth.• Regulatory challenges prompted a move to the New Zealand Stock Exchange.• Understanding the fundamentals of money is crucial to appreciating Bitcoin.• The board supported the Bitcoin strategy after thoughtful internal discussion.• Steve sold his car to buy Bitcoin...","thumbnail_url":"https://img.transistorcdn.com/ZjSbuOvGu4-6cIS2tBOUN3erhHTefo6-v_ocoheYczU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYWQw/ZDkxZjY1MGE5MDhi/MDMxMGVlZTNhZTM3/NmJiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}