{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | How Hershey's Katseye campaign takes on | PepsiCo confirms 'damage' to Ukraine plant | How Domino's is taking on the","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/58bd71f4\"></iframe>","width":"100%","height":180,"duration":378,"description":"The FMCG Marketing Daily — September 02, 2026\n\nIn this episode:\n• Hershey's is using K-pop crossover act Katseye to reframe chocolate indulgence for Gen Z — a direct signal of how legacy confectionery brands are fighting back against better-for-you challengers.\n• PepsiCo's confirmation of damage to a Ukrainian production facility raises the brand-strategy question of how a global FMCG company manages market presence, supply continuity, and reputational positioning in an active conflict zone — a distinct operational-brand challenge from the Mondelez story already covered.\n• Domino's is mounting a direct brand challenge to burger QSR icons — a bold category-crossing competitive positioning move that any FMCG brand manager in food and beverage should study closely.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}